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B2B hospitality distribution platform

Fastlane is a multi-role web application connecting hotels, restaurants, and establishments with multiple wine and liquor suppliers through a centralized marketplace with credit management and order fulfillment tracking.

40%

Reduction in order processing time

60%

Increase in supplier efficiency

25+

Suppliers onboarded

150+

Establishments on platform

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Fastlane B2B distribution platform

The problem

Establishments juggled multiple supplier platforms, manual credit workflows, and poor inventory visibility: slowing procurement across the alcohol distribution value chain.

No single interface connected buyers to multiple suppliers with permission-based roles and automated credit controls.

  • Fragmented supplier relationships requiring multiple ordering channels
  • Complex credit management and approval workflows
  • Inefficient order processing and fulfillment tracking
  • Compliance requirements in alcohol distribution
  • Lack of real-time inventory visibility across suppliers
  • Manual communication between establishments and suppliers
  • No unified audit trail for orders and credit decisions

What we changed

We delivered a permission-based multi-supplier marketplace with role-specific access for establishments, suppliers, and administrators:

  • Multi-supplier ordering from a single interface
  • Automated credit limit management and approval workflows
  • Real-time order fulfillment tracking and delivery management
  • React and Node.js platform with PostgreSQL, Redis, and AWS infrastructure

Fastlane Web

Multi-supplier hotel ordering platform with credit management automation.

See the fastlane web

What changed in the numbers

40%

Reduction in order processing time

60%

Increase in supplier efficiency

25+

Suppliers onboarded

150+

Establishments on platform

Juan Bengoa

Juan Bengoa

CEO, Fastlane

Digital ordering helped hospitality buyers and suppliers move faster with fewer manual handoffs.

What this means for you

  • Results show up in time saved on the real job, not in a feature checklist
  • Instrument the system people already open before adding a helper beside it
  • Who is allowed to change a record matters more than a polished demo
  • Plan for other systems you must connect to, early in the work

Questions people ask

Establishments juggled multiple supplier platforms, manual credit workflows, and poor inventory visibility: slowing procurement across the alcohol distribution value chain.

Ready for a similar result?

01

Short assessment

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02

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How it works

What we chose to automate

Demand forecasting, credit-risk signals, and automated reorder recommendations can further reduce manual buyer workload once core ordering workflows are digitized.

  • Predictive reorder suggestions based on consumption patterns
  • Automated credit-limit monitoring and exception routing
  • Supplier performance analytics for procurement teams

Other parts of this product

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If the official tool loses to a spreadsheet or a personal chat, we can look at putting help inside the work people already do.

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