B2B mobile ordering application
Fastlane Mobile digitizes B2B wine ordering for the hospitality industry with real-time order tracking and supplier communication on iOS and Android.
75%
Faster order processing
80%
Improved supplier communication
60%
Reduced order errors
Part of a larger product story. Full Fastlane case study
The problem
Slow B2B wine ordering processes tied buyers to desktop workflows and delayed supplier communication.
Web-only tooling excluded field buyers and slowed time-sensitive hospitality procurement.
- Phone and email coordination for routine reorders
- No real-time visibility into order status on the go
- Higher order error rates from manual entry
- No mobile-native catalog and checkout experience
- Disconnected tracking from supplier fulfillment systems
- Limited push notifications for order milestones
What we changed
We delivered a mobile B2B ordering experience with real-time tracking and supplier coordination:
- Digitized ordering with real-time tracking
- Mobile catalog browsing and checkout
- Push notifications for order status changes
- Integration with Fastlane supplier and credit workflows
What changed in the numbers
75%
Faster order processing
80%
Improved supplier communication
60%
Reduced order errors
Juan Bengoa
CEO, Fastlane
Order processing time has decreased by 75%. Real-time tracking has improved supplier communication efficiency by 80%.
What this means for you
- Results show up in time saved on the real job, not in a feature checklist
- Instrument the system people already open before adding a helper beside it
- Who is allowed to change a record matters more than a polished demo
- Plan for other systems you must connect to, early in the work
Questions people ask
Slow B2B wine ordering processes tied buyers to desktop workflows and delayed supplier communication.
Fastlane saw 75% faster order processing, 80% improved supplier communication, 60% reduced order errors.
A named person still handles anything that is hard to undo, such as sending a message, changing a record, or making an exception.
Ready for a similar result?
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What we chose to automate
Mobile-first reorder suggestions and ETA predictions improve buyer efficiency once core ordering is reliable.
- Real-time tracking to improve supplier communication
- Mobile notifications for fulfillment exceptions
- Reduced order errors through guided mobile workflows
Does this look like a job on your team?
If the official tool loses to a spreadsheet or a personal chat, we can look at putting help inside the work people already do.
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